For the press · Advertising Week New York

Hi Trishla,
come see what the agents can do.

Your reporting on Rouge Care letting AI agents buy its TV ads — and making 5x back lands on the question my team lives inside: how much of a brand’s marketing can AI agents actually handle?

On October 6 I’m opening up the exact system we run at Omnia1 — live, on the Marketplace Stage. I wanted you to see it before the room does.

--d
--h
--m
--s
Kyle Goldman
Founder, Omnia1 · scaled Jolie to $100M · worked with Mickey Drexler
The Lede

The Belief Stack behind true agentic performance marketing

Every purchase is decided by three beliefs. Omnia1 connects that buyer psychology to agents that write the brief, buy the media, read the results, and call the next test. The three beliefs get unsealed live — inspect a vault to see what I mean.

SEALED
Unsealed on the Marketplace Stage · Oct 6
Belief1Tap to inspect ↓
SEALED
Unsealed on the Marketplace Stage · Oct 6
Belief2Tap to inspect ↓
SEALED
Unsealed on the Marketplace Stage · Oct 6
Belief3Tap to inspect ↓
The workflow, unhidden

What the agents actually run

The loop Kyle walks on stage — and the exact points where human judgment steps in.

01

Creative brief

Agents turn the belief to move into a testable brief.

02

Media buying

They pace spend across channels and reallocate live.

03

Analysis

Results read against the belief, not just the ROAS.

04

Next test

The system proposes the next move; you approve it.

Human in the loop at the brief and the go/no-go — the agents propose, people decide.
Your seat is held

We hope you’ll join us.

Here’s your Omnia1 press credential. Bring it, or let us arrange access directly.

Prefer a walkthrough on your own time? Kyle can brief you beforehand. We’re glad to arrange press access or cover an event pass, in line with your outlet’s policies.

Press · Omnia1
Credential holder
Trishla Ostwal
ADWEEK
Access
Press
Stage
Marketplace
Time
2:20 PM
How Our AI Agents Turn Buyer Psychology Into Profitable Growth
Advertising Week New York · October 6, 2026
AWNY26 · OMNIA1